
As a non-resident to the mid-Atlantic region, "Atlantic City" are two words I may have overheard my grandmother use once when I was a little boy. I knew absolutely nothing of the place except that gambling was legal. When I first arrived at Temple University one thing that struck me about my mid-Atlantic peers was their unanimous disdain for Atlantic City. Almost every person I came into contact with would either snicker about the place or relay some kind of shocking horror story about their experiences there. To my peers Atlantic City was not a place where people lived and worked but rather "The Armpit of the East", "a good place to lose money" and "a shithole". Apparently Atlantic City had no redeeming qualities and was only worthy of jokes and insults.
Middle class Temple University students are not the only ones who think of Atlantic City in this way. In my research I came across texts which conveyed the same sort of notions as my University peers (though perhaps a bit more eloquently). Ovid Demaris The Boardwalk Jungle not only aligns with the "Armpit of the East" mentality it also identifies the characteristics of the city which contributed to this prestigious title. Demaris states,
"After forty years of corrosive decay, this blighted slum of a city is now
called South Bronx by the Sea. Only one block from the Boardwalk, and
just about anywhere one chooses to look, there are burned-out and boarded-up
shops and homes, rubbish-littered parking lots, and beyond them more vacant
lots equally strewn with weeds and garbage. It is one vast, crumbling, burned
out ghetto populated by impoverished minorities." (Demaris 1986)
This account explains the negative attitudes towards the city but it lacks the critical depth to explain exactly which forces made the conditions in Atlantic City a reality. This blog entry will attempt to identify these forces.
My first short day trip to Atlantic City did not allow me to investigate the city as I had hoped. For the most part my day was characterized by loud smoky windowless rooms, watered down coke and Grandma slipping me dimes for the Frank Sinatra slot machine. We did walk on the Boardwalk and it was this place that piqued my interest even more. On the Atlantic City Boardwalk, rows of Disney World-esque mega-structures push up against the beach. While there were quite a few people on the Boardwalk, for a warm mid-May day the beach was pretty desolate. It quickly became obvious that not many people go to Atlantic City for the beaches. I wondered if the beach and the environment as a whole were in the same condition as the surrounding city.
There is a strong link between the gambling casinos of Atlantic City and the poor state of the surrounding city and the potential poor state of its environment. The casinos of Atlantic City cater to 30 million yearly visitors and bring in about $5 billion dollars annually (Simon 2004). With that kind of revenue casinos have a tremendous amount of power not only in Atlantic City but also in New Jersey. The tax revenues alone could easily start many initiatives to rebuild Atlantic City and protect the environment. Yet evidence of a trickle down from casinos to the community and environment is almost non-existent. Is it possible that casinos benefit from the "Armpit of the East" reputation the city has achieved?

Atlantic City has a double juxtaposition. First, the New Jersey Coast pushes right up against a long strip of high rise resort casinos. Then these casinos push up against miles of urban blight. The accounts of my Temple peers, my accounts and the authors cited above are all reflections on this unique double juxtaposition. Both the ocean and Atlantic City seem to clash against the daunting high rise casinos. I believe that the casinos are having an adverse affect on the coastline as well as are partially to blame for the complete deterioration of Atlantic City.
R.W. Butler states in his widely recognized paper The Concept of a Tourist Area Cycle of Evolution,
"[The] evolution [of a resort] is brought about by a variety of factors
including changes in the preferences and needs of visitors, the gradual deterioration and possible replacement of physical plant and facilities,
and the change (or even disappearance) of the original natural and
cultural attractions which were responsible for the popularity of the area." (Butler 1980)
This "evolution" also known as The Resort Cycle took place in Atlantic City. In mid-1950s and 1960s America many societal changes were taking place and that would have a profound affect on "the preferences and needs of visitors' to Atlantic City. As Butler's theory predicts, these changes led to the deterioration of "the original natural and cultural attractions" of the old Atlantic City. 
One of the changes taking place in America around this time was the accessibility of air travel to the middle class. With this new development mid-Atlantic and New England residents that once filled the Boardwalk could now go to resorts all around the country. Arguably the resort that benefited most from the emergence of cheap air travel was Disneyland in Anaheim, California (Simon 2004). Disney revolutionized the tourism industry and around its opening in 1955 tourists had not seen or experienced anything like it. The Disneyland experience was the new preference of the middle class. The businessmen of Atlantic City were left scrambling on the Jersey shore to find ways to salvage the waning flow of customers (Simon 2004). Despite many creative attempts at updating, Atlantic City descended into what Butler labels as the "decline stage" of the Resort Cycle. Butler states a characteristic of the "decline stage" as, "More tourist facilities disappear as the area becomes less attractive to tourists and the viability of other tourist facilities becomes more questionable" (Butler 1980). As the decline stage began to gradually eat away at Atlantic City from the mid-1950s to well into the 1960s, a uniquely American process would guarantee the city's destruction.
The Civil Rights movement forever changed the face of American Society. The movement ended with the adoption of various national legislations which made institutional segregation illegal. For the first time in American history, African Americans would be able to enjoy full equality under the law. One of the unintentional consequences of the Civil Rights Movement was "white flight". "White flight" is considered to be the mass exodus of affluent and middle class white people from the city to the suburbs. This mass movement was fuelled by racist anxieties over the new freedoms now guaranteed to all African Americans.
It could be inferred that by the time Civil Rights legislation took into affect many middle class residents and businessmen were already leaving Atlantic City due to problems resulting from the "decline stage". Bryant Simon talks about in great detail the history of exclusion and segregation in Atlantic City. The following passage reflects the racist sentiments of many affluent and middle class whites around the late 60s early 70s in America.
"The message was clear. Blacks were to blame for much of what
was wrong with the country, for the muggings, murders, riots, lootings,
and fires that plagued the nation's cities. On a day-to-day basis, the
stereotypes turned just about every working-class African American male
into a threat to social order. The message was prescriptive as well.
At home and on vacation, places marked as black were places to be
avoided at all costs. Once Atlantic City got on that list of black places,
it got taken off the map of white middle-class America." (Simon 2004)
The middle class "white flight" mentality crippled much of what was still surviving from the "decline stage" in Atlantic City. According to Simon, those who could leave did both white and black. Those that stayed could do nothing but watch their city decay.
After about a decade in the "decline stage", Demaris described parts of Atlantic City as looking like "Dresden" (Demaris 1986). Those that remained lived in dire poverty and many even had to resort to crime to survive. There is no denying that at this point, Atlantic City was in need of solutions to the many problems that had incurred during the "decline stage" and "white flight". What the city and residents received were even bigger problems with almost no hope for solutions.
Gambling was presented to the residents of Atlantic City as a "panacea", meaning no matter what the problem (unemployment, urban decay or race relations) casinos would fix it (Simon 2004). In 1980, four years after the referendum to legalize gambling in Atlantic City passed R.W. Butler in his famous article on the "Resort Cycle" credited Atlantic City with being "a successful redevelopment" project which "renewed growth and expansion" (Butler 1980). While it may be true that there was "growth" and "expansion" as a result of the legalization of gambling in Atlantic City the initiative was the furthest thing from a "panacea."
Many of the remaining restaurateurs and businesspeople in Atlantic City were eagerly awaiting this answer to their prayers. Most of these people wedded the idea of millions returning to Atlantic City with overflow to their establishments and the return of profits. These people must have been unfamiliar with the industry they had invited to their city. Bryant Simon states, "Bally's architects and their followers deliberately manufactured [a] sense of placelessness, laying out their buildings to make sure no one accidentally stumbled across the ocean, a local Italian restaurant, or a city street" (Simon 2004). It seems that it is against the very nature of casinos to allow the kind of spill over the businesspeople of Atlantic City had expected. After all contained in the casinos is everything one could possibly want on the outside (food, souvenirs etc) plus the added bonus of gambling which has the potential of making one rich.
Ovid Demaris recalls, "Junket bus conductors instruct their passengers not to leave the casinos." "It's dangerous," they say. "It's a rip-off city, it's a jungle out there" "Just getting there can also be hazardous. Buses and cars traveling the Atlantic City Expressway are often ambushed by rock and bottle throwing vandals who live in slum housing near the Expressway" (Demaris 1986). The return of the white middle class to Atlantic City did not mean that they shed the racial anxieties (maintained in the homogenous suburbs) that had originally helped repel them for this “black place”. The above passage proves that casinos must make efforts to tame their customers' fear of "the jungle". Above Bryant Simon comments on how casino architecture is designed to keep people inside of casinos. If this idea is put into dialogue with Mike Davis' discussion of the "Fortress City", it could be argued that it is in the interest of the casinos to keep certain people inside and certain people outside of their establishments. Mike Davis states,
"The 'Second Civil War' that began in the long hot summers of the 1960s has
been institutionalized into the very structure of urban space. In cities on the bad
edge of post- modernity one sees an unprecedented tendency to merge urban design
architecture and the police apparatus into a single comprehensive security effort."
(Davis 1990)

The picture is an example of a "Fortress" Casino in Atlantic City. Notice how every structure is connected so that patrons do not have to step foot on the surface of the Atlantic City "jungle". Also notice that there is no main entrance. In order to enter the Showboat complex (from street side) you must park your car in the far right parking garage and walk to the hotel/casino from there. One can enter the Showboat from the Boardwalk but it is quite a long walk from the street. At the Boardwalk entrance one is greeted by cameras and a security guard (just in case anyone gets any ideas). Also it can be inferred that the sight of security guards at the door and excessive amounts of cameras both inside and outside of the casino may give some the impression that there is something to be feared.
It seems that the nature of "fortress" casinos coupled with the devastating effects of white flight has led to the complete disparity between the multi-million-dollar casinos of the Atlantic City boardwalk and the "Dresden"- like surrounding neighborhoods. It is against nature of the casino industry to let customers roam out and support local businesses. The only element of Atlantic City that may lure customers away from the assumed "safety" of the casinos is the ocean. The casinos of Atlantic City are now starting to expand their businesses to the beach. This expansion does have environmental consequences.
During the summer, one could argue, it would be hard for casinos to keep patrons off the beach. Casinos are aware of this and have extended their operations to the beach in the form of "beach bars". An AP article states, "The seasonal bars, which operate between May 1 and Sept. 30, offer seaside drinking, snacks and live music on the sand. Since their debut in 1999, they have become increasingly bigger and more varied in their offerings" (AP 2005). As a result of this latest trend almost every casino along the Boardwalk has hastily put up beach bars. Coincidentally almost every casino has received serious fines for environmental code violations. Perhaps the most environmentally hazardous was Caesar's who paid $17,500 for not dismantling its entire "Sand Box" bar after last season (AP 2005).
Casinos were wrong for Atlantic City. Communities must learn from the city's mistakes.
All pictures taken by Jordan Catalano under the tutelage of Ryan Petersen. Please feel free to take these pictures. All were taken in early November 2005 for a paper prepared for Dr. James Abbott.
Picture 1. This tile artwork is very deceiving, it depicts African Americans beinheydayve in the leisure activities of Atlantic City during its "Golden Age." Atlantic City during its hayday was a heavily segregated place. African Americans were segregated to one section of the city and along the Boardwalk their only place was serving white people.
Picture 2. This pictures shows the juxtaposition between the Jersey shoreline and the Atlantic City skyline.
Picture 3. This picture shows the juxtaposition between a crumbling vacant Atlantic City school arestaurantridge Hotel & Resort Casino.
Picture 4. This is a picture of a dilapidated hotel and restuarant just off the Boardwalk.
Picture 5. This is a picture of the "Showboat" "fortress" casino. The Showboat is at the end of the Boardwalk. This is also where the development stops. Notice how bare the area that surrounds the casino is.
Picture 6. This is an advertisement for the "Sand Box" beach bar.
Picture 7. This is a picture of sad dead plant foregrounding the large footprint between the Atlantic City convention center and the Tropicana Resort Casino.
Works Cited.
Butler, R.w. "The Concept of a Tourist Area Cycle of Evolution: Implications for Management of Resources." The Canadian Geographer (1980): 5-12.
Davis, Mike. City of Quartz: Excavating the Future in Los Angeles. London: Verso, 1990. 221-265.
Demaris, Ovid. The Boardwalk Jungle. New York: Bantam, 1986.
"DEP fines two more Atlantic City casinos over beach bars." Associated Press 13 July 2005.
Simon, Bryant. Boardwalk of Dreams: Atlantic City and the Fate of Urban America. New York: Oxford UP, 2004.